20th Century Fox
Logos
1914:
This logo is simply used to present the company behind the film, obviously back then not having the technology to create as advanced logos that we see today. This short and simple take on the logo allows them to get into the film faster, but doesn't really create a memorable moment, nor does it set the viewers up for the mood of the movie (With this obviously being Pre-saul bass, and obviously in a technologically inferior age to nowadays). This is also lacking audio (obviously due to the time period it was created in), with this making it simpler
1932:
The company's logo is now actually present, being able to convey themes of awe almost as the logo is set up on top of a podium, creating a sense of importance through height (Also with the lights on each side lighting the logo in the night sky which is more implied in this). The backing track is also added in this addition, shorter than the more recent track, creating a sense of royalty, almost a greeting song in the presence of a guest. This also adds a triumph feeling, adding to the structure of the logo. Not only that, but a theme of Power is Portrayed through the use of perspective (and the viewer looking up at it).
1935-1950:
This adaptation adds more to the theme of Importance as they enlarge the logo greatly, positioning us lower almost as if we are looking up at it. This is added to once more in the later adaptations as they show the lettering for the company in almost a Bronzish/Goldish shine as the lights continue to help it shine in the evidently dark blue night. The backing track is the same as previous installments, yet a bit clearer through the new technology available to add to a more crisp sound without error.
1953:
This new reinstallment drastically changes. They extend the logo to fit the full length of a screen, adding more to the theme of importance through size and height, also using more evident colors to get the message closer to home. The backing track is extended for the first time in this logo sequence, overall almost making the importance longer as the trumpets play a longer tune, with us also being situated lower, looking up at the logo. This sequence is the closest to the original currently, being the second one (Including the original) to add a simple text screen within the sequence with the Companys name and the technology used.
1955:
This is essentially the same as the 1953 Version, but instead plays with the lighting of the surrounding podium lights, being a mixture of colours to almost make a more vibrant sequence, also playing with the font, being more expanded to take up the whole of the screen, almost in importance as it stretches evidently across.
1981:
The Logo is now zoomed in on as it focuses on the brass metallic print, with an evidently lighter sky in the background. The backing track is also shortened now, eventually making a comeback in 1982.
1996:
This sequence is now extremely developed compared to the older ones, with the feature of the pan across and eventually away from the logo to emphasize the size of the logo, and especially the height as buildings are seen as mere dots compared to this enormous structure. The 3D structure adds to the size of the logo as it doesn't leave it to speculation, showing you the great depth of it. This also dramatically changes the lighting compared to the older additions, with the colors being quite dark excluding the gold plated Company's logo. This lighting almost adds more emphasis to the lights as it makes it stand more out, almost an idol to show off through all time of the day.
1998:
Essentially a cleaner version of the 1996 logo, having a more clean cut 3D version of the logo while fixing the lighting issues present in the previous logo, coming to a closer refined product.
2011:
This version ties the package together, the moody lighting is completely fixed as the shading is realistic and the objects look believable. The sound has been edited dramatically to make the clearest audio track of them all, being an essential key to the themes being portrayed, also being an iconic icon tied to the Company itself, being a memory implanted in the viewer's mind to allow them to remember who helped create that 'Perfect Flick'.
Lionsgate
Logos
1998-2000:
This early installment of the Lionsgate logo is used to create a sense of awe as the stars align to create a lion, obviously trying to create the same awe of seeing stars in the sky (Especially when they align to create an object). The company's name is in gold/yellow beside the alignment as a backing track creates a slow atmosphere. Overall, this is a short sequence to give the general gist that the company wants to invoke through their logo. The subject of stars conveys very different things compared to other logos, going for a more Majestic feel rather than a Power sought one.
1998-2004:
This is a more developed approach to the first logo, having a transition from the blank stars to the alignment seen earlier, creating a more awe invoking sight.
2004-2005:
The logo's change drastically as they simply use large text to show the company's name, almost like a 20th-century fox approach as they play with the size and width of the logo, almost taking the whole screen up at times.
The next logo sequence show is the exact opposite when compared to the original, invoking fear almost (Or possibly even awe through the moodiness of the storm) This is done by quick flashes, with the Logo eventually flashing onto the screen, almost being shone in bright silver for the theme of importance or awe through a different lens compared to the earlier designs.
2005-2013:
This stays truer to the original compared to the earlier installment, showing several cogs, almost symbolizing a perfect working object (Possibly symbolizing the company itself), eventually opening up to a wide shot of the logo in front of several ceaseless clouds, creating the feeling of awe as the logo stands out evident. The backing track also focuses on an almost greeting call of someone heroic, invoking awe as the clean trumpets play heroicly.
The one that follows is relatively the same, except creating a mood of curiosity as it sets you up for the film coming, with a backing track that helps add to that emotion felt.
2013 Onwards:
This last addition stays true to the original, attempting to recreate the star background to overall create an awe-filled experience as it pulls out to the 2013 logo. This stays true to the original with a few touch ups to create the theme of importance and awe.
DreamWorks
Logos
The Peacemaker:
This logo invokes the feeling of peace (As the title of the film goes) as the music builds up and ends softly as the logo with the boy is seen peacefully fishing away. This is added onto with the ceaseless
clouds that fill the background, almost creating a very Imaginative logo.
Shrek (2001):
This follows the similar principles of The Peacemaker logo but instead has a different backing track that is more quiet and peaceful as the guitar plays a soft melody that invokes feelings of peace, also changing the S to represent the Logo present on the posters.
The Ring:
This logo dramatically changes as it invokes feelings of fear through the erry overlay used followed by the Tv static, creating a tenser atmosphere that sets the viewer up for the movie present, being the perfect variation, even going as far as to take the cresent on the moon out at the end to create a less peaceful sequence.
The Cat in the Hat:
This logo goes back to the peaceful themes of before, changing the backing track to a more peaceful and welcoming one as they change the style to suit the movie ahead, with the style being very much related to Dr. Seuss's work overall to prepare them for a lighter movie ahead. They also change the font and Color scheme to suit the works of Dr. Seuss.
Shark Tale:
This sequence takes a very interesting approach, following the normal peaceful scheme, but instead uses the sequence to chuck the viewers right into the movie as they simuentaniosly combine. Eventually, the backing track is cut completely to make the change more subtle and less obvious, being key to the change.
Kung Fu Panda:
Similar to Cat in the hat, this follows the art style of the flashbacks within the movie, setting the viewer up once again for the movie ahead,
Monsters Vs Aliens:
The black and white overally stands out in this one as the logo continues on normally. The defining difference is the end where the Ufo is introduced, adding a spin on the classic.
